Out on Bay Street 2026
Case Competition

Case Competition - Marketing

Out on Bay Street 2026

About This Session

Creativity meets strategy. Teams will respond to a real-world marketing brief, developing a campaign concept that balances brand objectives, audience insight, and creative execution. You'll pitch your work to a panel of marketing professionals who will evaluate both the strength of your thinking and your ability to sell the idea. No prior marketing experience is required — just sharp instincts and a willingness to think on your feet.

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