Clair Parker

Clair Parker is a Senior Strategist at TBWA Canada, where they work on one of Canada’s largest banking brands. Over a career that has spanned both PR and advertising, Clair has worked with a range of clients including CPG, healthcare, public affairs, nonprofit, and financial services.

Their work focuses on finding the intersection between business goals and what people actually want from brands, helping companies show up in culture in ways that feel meaningful instead of performative. Clair brings a sharp perspective on the growing tension between brand participation and brand authenticity, particularly when it comes to Pride and LGBTQ2S+ representation in advertising.