Case Study/Workshop
Beyond the Campaign: Case studies on advertising, marketing, and avoiding rainbow washing
Out on Bay Street 2026
About This Session
Every June, brands drape themselves in rainbows. But what separates genuine commitment from performative allyship? In this workshop, you'll examine real advertising and marketing campaigns through a critical lens, evaluating what works, what falls flat, and what crosses the line into tokenism. Working in small groups, you'll develop your own framework for assessing authenticity in brand communications — a skill that's valuable whether you're in marketing, procurement, or corporate strategy.
Start Proud partners with Mercleo for event management