
Out on Bay Street 2026

Aidan Bonner
Marketing Manager, Brand
BMO
Aidan Bonner is a Marketing Manager, Brand and Sponsorships Advertising at BMO, where he helps bring BMO's brand to life coast-to-coast: from BMO Guy rolling in to save the day in commercials, to showing up as The Bank of Soccer in living rooms, stadiums, and everywhere in between.
Recognized on Campaign Canada's 30 Under 30, Aidan's strategic vision, quick-to-market execution, and leadership come to life as much in his 9-to-5 as his 5-to-9.
Outside of work, Aidan is a cat dad to a rescue named Hugo, a politics fanatic, and an engaged member of his community: serving on Jack.org's inaugural Youth Voice Council to co-create youth-driven programming and advocate for a stronger, more equitable mental health system, and as Director of Content at Start Proud, amplifying 2SLGBTQ+ voices and mentorship opportunities nationwide.
Beyond the Campaign: Case studies on advertising, marketing, and avoiding rainbow washing
Time: 11:30 AM – 12:30 PM
Location: Riverdale Park A
Why Allyship Became Personal: Stories from leaders, parents, and grandparents
Time: 5:00 PM – 6:00 PM
Location: Humber Park A
Start Proud partners with Mercleo for event management